HARConnect

Everyone Luvs a Prerecorded and Automated Phone Call!

In an era of fierce competition, personal service or “hands-on” communication would seem to make more sense than sending a  recorded marketing message to a consumer’s phone. Am I kidding?  Yes, I am.  Why...

What Millennials Really Want from a REALTOR® – Top Producers Weigh In

Millennials are Digital Natives. This means they are likely to go online first to look for a home and a Realtor®. Therefore, you should make sure your online presence stands out. It also means a millennial...

Make Way for Millennials

By Katie KossevHow to better engage with millennials is a topic that we discuss weekly within our office since most of our agents are millennials themselves. We work hard to come up with plans to keep them...

What’s a Value Proposition and Why Do you Need One?

By Jeremy Conaway It hard to describe or even imagine the level of change that has occurred in the American real estate industry and marketplace since 2017.  Factors and trends that even five years ago...

Category - Guest Columns