Are you a new agent and just trying to figure out where to start? Well, we’ve all been there, and marketing your brand doesn’t have to be expensive. In fact, here are a few tips on how to market yourself without spending a dime!


Engage with local resources such as by providing reviews and comments about neighborhoods, communities, subdivisions, high-rises, cities, zip codes and schools and parks.

By providing comments and reviews on, your responses become a permanent record of the neighborhood, community, city and school profiles. In addition, your responses help promote yourself as a local area expert. While most people understand that real estate agents are experts in the market, this is a way for you to prove yourself as an expert in much more than just buying and selling.Share Branded Links

Branded links are an excellent way for you to share house listings, upcoming open houses and your favorite weekly listings. By focusing your branded links on areas you are familiar with or wish to target, you have a better opportunity for not only sharing your knowledge of the area, but also defining yourself as an expert in that area.

Utilize Social Media

Social media is a highly effective tool for agents. For example, if you use Facebook, you can create a HAR business page or create a real estate group. This is an area where you can provide up-to-date and relevant information on current listings, upcoming open houses and community events. LinkedIn is a great way to show off your expertise by providing original content, your background and creating groups to engage.

The benefit of social media is in the name. These are places where you can socialize, engage, create bonds and focus on building a great reputation.

Two of the most important things to consider when building your brand are:

  1. Be consistent with your posting. Staying active is critical to not only show potential clients that you are still around, but also to showcase your expertise.
  2. Stay on top of your marketing by creating a calendar to help you manage posts and stay on top of current local events.

Starting our as an agent can seem daunting at first, but with HAR at your side you can quickly see your client-base grow. Try out these simple and cost-friendly marketing tools and within a few months you’ll see the results!