Upstream: Our Own “Manhattan Project”

In 1939, American intelligence already knew that Nazi Germany had learned the secrets of splitting the atom. By early 1940, still a year before America entered the war, and despite the impact of negative voices, concerns over the potential dangers of this research had reached the highest levels of the U.S. government. Despite what we now understand was common sense, it took advocates an amazing level of energy, time and

An Experience Named Erick

Many industry decision makers and leaders believe that the challenge of the century for the contemporary American real estate industry will be its willingness and ability to create and deliver a real estate transactional experience that meets the needs and expectations of the broker, buyer and seller. Over the years, this column has presented and commented many times on the subject of consumer experiences. It has discussed a wide range

Back to the Challenge of the Consumer Experience

By Jeremy Conaway Our first two columns of 2016 explored the relatively narrow band of issues generated by the emerging premium agent movement. That movement is being championed by the national portals and the industry’s growing vulnerability presented by the questionable influence and impact of the subpar “facilitator” agent. This third column of the year will revisit the question of the consumer experience issue, first raised in early 2015 as

Digital Disruption Prepares to Strike Again

No less than five issues of this column in 2015 raised concerns and awareness regarding the continuing march of digital disruption across the industry’s landscape. With that in mind, it is with mixed emotions that we launch 2016 with yet another example of how digital disruption has already or will, over the short-term future, change virtually every aspect of the traditional real estate transaction. The would-be target of this report

If Your Firm Has A Story, Now Is the Time to Tell It

One of the most amazing business events of 2015 took place in Orlando, Florida in mid-October. That's when over 2,500 of the most creative minds and imaginations in North American commerce gathered for the annual Association of National Advertisers Masters of Marketing Conference. The meeting was alive with new ideas, old relationships and new challenges. It was a good decision to be there. Even more interesting was the meeting’s similarity to