“Embracing Today’s Consumer” Edition

What does the consumer want? How can you deliver it? Attend the BIG e and find out.

Thursday, October 24, 2013
9 a.m. – 5 p.m.
Norris Conference Center at CityCentre

Become Empowered by attending Enlightening and Educational Sessions. Register online at www.har.com/thebige.

Red Oak Ballroom
(Agent Centric Room)

Topic:  The Future of Real Estate (Opening Session)
Speakers:  Curt Beardsley (REALTOR.com), Glenn Kelman (Redfin), Paul Levine (Trulia) & Greg Schwartz (Zillow)
Moderator:  Bob Hale
What’s next for the real estate industry? Find out from the mouths of the industry game changers!

Topic:  Remarkable Customer Service – Every Day
Speaker:  Debbie Maier – sponsored by BBVA Compass
Debbie will show you that remarkable customer service isn’t an event, but a way of being every day!

Topic:  What Do You Know About the Consumer?
Speakers:  Curt Beardsley, Bob Hale & Marilyn Wilson
Moderator:  Jeremy Conaway
Want some insight on today’s consumer? This group knows a lot and will give you the insight into the wants & needs of your clients.

Topic:  Race for Relevancy
Speakers:  Shad Bogany & Travis Kessler
Hear the TAR Chairman and the TAR President & CEO share ideas to keep you relevant in the real estate

Topic:  Top 10 Technology Mistakes that 99% of Agents Make!
Speaker:  Terry Watson
Find out what you can do today to avoid simple and fatal technology mistakes and make these changes work for your business!

Topic:  Talk About Superior Service!
Speakers:  Mike Berray (Post Oak Motor Cars), Mary Grace Gray (Hotel Granduca) & Carl Walker (Brennan’s of Houston)
Moderator:  Chaille Ralph
Learn superior service from those who do it the best in Houston. Don’t miss the chance for them to share their skills & knowledge with you!

Topic:  How to Turn Your Intent into Action Once & For All (Closing Session)
Speaker:  Jared James
Jared will help you to remember and implement what you learned to finally earn the results you desire!

Topic:  Leasing Rules Aren’t Meant to be Broken
Speaker:  Michael Mengden
Think breaking the rules makes you bad to the bone?  Think again!  Find out which leasing rules you are breaking and what you can do to take better care of your clients.

Live Oak Room
(Hands-on Technology Lab)

Topic:  Make Your Business the Best it Can be With HAR Tools!
Speaker:  Marilyn Maxwell
Learn how to take full advantage of the free tools and products that HAR has to offer. They have been designed especially with you and your professional success in mind!

Topic:  Increase Your Efficiency & Productivity on the Go With Evernote!
Speaker:  Tara Whitting
How are you supposed to keep track of everything if you’re always on the go? Learn how to work smarter in your real estate business by using Evernote.

Topic:  Spice Up Your Marketing With Pinterest, Instagram & Instagram Video
Speaker:  Katie Maxwell
Pin it and post it! Katie will teach you how to harness these tools to showcase your listings, your ideas and yourSELF!

Topic:  Achieve Your Sales & Marketing Goals With Realist
Speaker:  Willie Fluck
HAR will be rolling out CoreLogic’s Realist Tax Program towards the end of the year. Learn all about it before anyone else at the BIG e!

Topic:  Communicating Through Clarity With Speech & Body Language
Speaker:  Rita Santamaria
One false or misunderstood statement can be a detriment to your business. Brush up on your skills as Rita leads you through a comprehensive how-to session!

Magnolia Room
(Broker/Manager Centric Room)

Topic:  Today’s Consumer:  Who Are They & What Do They Look Like?

Speaker:  Dr. Oscar Gonzales
How can you prepare your agents for today’s real estate
consumer? Get the low down on Harris County demographics and how to use the information to your benefit.

Topic: The Yelp Effect: Pleasing the EmpoweredCustomer (VIP Keynote Session Sold Out)
Speaker:  Terry Watson
You no longer have customers. You now have Bloggers, online reviewers, and potential Social Media Vigilantes. Learn the simple things that have an enormous impact on customer satisfaction in a laugh out loud way.

Topic:  Innovation + Consumers = Change
Speaker:  Bob Hale
Innovation is causing disruption in all industries, including real estate. Hear HAR President and CEO Bob Hale explain what consumers want and innovation demands in this changing world.

Topic:  ETS 101
Speakers:  Chris Dickson & Beth Young
Moderator:  Jeremy Conaway
Enhance your brokerages productivity by taking these simple steps with ETS.

For more information and to register, visit www.har.com/thebige.