HAR’s new Platinum tool, Social Profiles, effectively captures the essence of using a lead’s online presence to ensure safety and success in lead follow-up! Social Profiles emphasize the importance of leveraging social media for better client authenticity and engagement.

On the Lead Management page, agents can view information from a consumer who has contacted you through HAR.com based on your agent profile, a listing, your Agent Website (Platinum feature) or Agent Blog (Platinum feature).

The Social Profile of a lead can include the following:

  • Contact information
  • Past and current addresses
  • Current employment
  • Education
  • Social Media links


To review a lead’s Social Profile, their online presence, follow these steps:

  1. Log into the Member’s Only Area from HAR.com
  2. Search ‘social profile’ in the search box
  3. Click Social Profile from the dropdown menu
  4. Click Get Started


Use this powerful new Platinum tool to authenticate and effectively communicate with your HAR.com-generated leads!

Not a Platinum subscriber? Sign up now at www.har.com/platinum.