If You’re Not Using Video, You May Be Missing Out on a Piece of Houston’s Red-Hot Real Estate Market: Enter HAR-TV

By Claudia Hernandez

It’s no mystery that the Houston housing market is booming. Inventory is at an all-time low and Houston’s economy is attracting people from all around the globe. Real estate plays a big part in this boom. With new residents comes new business. But how are these consumers choosing who guides them through one of the most important decision of their lives? The Internet, of course. Welcome to the 21st Century, where you don’t have to get off the couch to buy your groceries. Where cable is becoming obsolete because you can watch just about anything online.

• Forty-six percent of buyers said videos were “very useful” in helping them research possible homes to purchase. That put videos ahead of open houses, yard signs, billboards and print ads.

• Twenty-nine percent of buyers searched for listing videos on the Internet during their home search.

Online is where consumers are looking and that is where you want to be. So how do we get you there? Simple: video, video and more video! It’s everywhere! On your phone, at the gas station, in the back seat of a cab. Why? Because video gets people’s attention and evokes emotion. Which is something that is hard to accomplish with photographs. Buying your first home, moving to a new city and making such a large investment is an emotional decision. With video, you can reach your consumers in a different way and on multiple platforms.

HAR helps you get there with HAR-TV, the in-house video production department. HAR-TV provides a high-quality video product at a budget-friendly price. For $99 plus tax, you get a finished product that is good enough to show on TV.

HAR-TV removes stress from the process by walking you through the editing of the script, selection of the photos, background and music you want to incorporate, scheduling a time, determining what you should wear and all the other important details.

It’s perfectly natural to feel self-conscious in front of a camera, especially a video camera, but we have worked with many HAR members who have doubts about their on-camera performance. We will make you feel as comfortable as possible, play back your video for your review and won’t leave the studio until you are completely satisfied with the results of your taping session.

Once we have a finished and edited product for you, it will be uploaded to YouTube, which means it can later be attached to any other YouTube Channel, Facebook page, Twitter site or external websites, helping maximize your online search optimization.