The Houston Association of REALTORS® is making headlines! Here’s a look at some of the media coverage our organization has received over the past few weeks.
HAR’s October 2022 MLS Market Update was the first time HAR reported declines in every price segment of the housing market, which sustained an overall 22.8 percent year-over-year decline in sales. The October report generated media coverage from mid- to late November in the following news outlets:
- Bellaire Essentials
- Community Impact Newspaper
- CultureMap Houston
- Examiner Newspapers
- Houston Agent Magazine
- Houston Business Journal (online and print editions)
- Houston Chronicle (online and print editions)
- Houston Community Newspapers
- Houston Public Media/KUHF 88.7 FM
- KHOU-TV/11 News
- KPRC-TV/Local 2
- KRIV-TV/FOX 26 News
- KTRH/NewsRadio 740
- KTRK-TV/ABC 13
- Realty News Report (RNR)
- The Real Deal
HAR’s list of the 10 most expensive homes sold in Houston in November drew coverage on KPRC/Local 2’s website, click2houston.com, as well as by Houston Agent Magazine on December 16.
Houston Public Media/KUHF reporter Jack Williams interviewed HAR Chair Jennifer Wauhob about market trends for on-air stories on December 14 as well as a long-form online article following the release of the November housing report. Jennifer explained that the seemingly steep sales declines are an unrealistic measurement since they compare to an “abnormal” year. That is why HAR earlier this year began providing comparisons to 2019 and 2017 (3 and 5 years back) for a pre-pandemic perspective.
A couple of high-profile national news services began including HAR MLS data in their coverage of the Houston housing market. Axios in a December 12 story and Bankrate.com in a December 7 article.
HAR provided MLS data to Houston Business Journal real estate reporter Florian Martin for a December 5 feature story about the latest trends in Galveston Island vacation homes. That story was repurposed by The Real Deal the same day, including sourcing of the data to HAR.
Throughout December, Houston Agent Magazine reported on HAR’s Weekly Activity Snapshot (WAS) and featured reprints of part of the report that included the HAR logo, which afforded the Association additional branding recognition.