In Houston, global isn’t a niche market, it’s part of our daily business. With more than 150 languages spoken and residents representing over 100 countries, international influence is everywhere.

Even if you’ve never thought of yourself as a “global REALTOR®,” chances are you’ve already worked with one. The buyer relocating from Mexico, the engineer transferring from India, or the investor from Canada purchasing rental property—all of these are global transactions. They don’t just affect a small portion of our members; they shape the broader Houston market.

Snapshot surveys may suggest that only a limited number of REALTORS® engage in international business, but those numbers rarely tell the full story. Many agents simply don’t identify their clients as “global,” even when they are. That’s why raising awareness matters—once REALTORS® recognize the global nature of their business, they can better serve clients and open the door to new opportunities.

Global Business in Houston: Facts and Realities

Houston’s global reach extends far beyond its neighborhoods—it’s deeply connected to industries that tie our city to every corner of the world. Houston is home to hundreds of international corporations, including ExxonMobil, Chevron, Shell, BP, Schlumberger, Halliburton, Siemens, Mitsubishi, Air Liquide, General Electric, and Daikin.

These companies employ thousands of professionals from around the globe, driving a constant demand for both residential and commercial real estate. Beyond business, Houston’s cultural communities reflect just how deeply global connections influence our local economy and housing market.

For REALTORS®, this international reach means opportunity. Whether assisting a relocating engineer, marketing investment properties, or helping families new to the U.S. navigate the buying process, Houston’s diversity creates daily touchpoints with the global real estate world.

A Bridge Between Worlds: Real Success in Action

The idea of “global” may sound distant, but it often starts right here at home. A great example comes from Jeannette Peña, CIPS, a Houston REALTOR® and active member of HAR’s Global Advisory Group, who has built her international business organically through local connections.

Jeannette began by assisting international buyers relocating to Houston. Over time, her understanding of both U.S. and Mexican real estate markets allowed her to expand her reach

across borders. Her bilingual and bicultural background helped her bridge not just language, but also cultural and procedural differences between clients in both countries.

What began as a single Houston listing evolved into something much greater. When she listed a property in Mexico on HAR.com, an American buyer searching the platform discovered it. That connection led to a second transaction—a new property under contract in Puerto Vallarta for another U.S. client.

Her story shows that global business doesn’t require an overseas office or a passport stamp—it begins with visibility, authenticity, and a willingness to connect across cultures. As Jeannette describes it, “You don’t have to cross oceans; you just have to connect hearts.”

Her experience is proof that when REALTORS® embrace the global nature of their market, opportunities grow naturally. One listing, one conversation, or one connection can open doors to business that spans borders.

Global Opportunities for Every REALTOR®

Global real estate isn’t reserved for a select few, it’s an opportunity open to every REALTOR® in Houston. HAR’s Global Advisory Group has spent years building partnerships with international organizations, hosting networking events, and offering education to help REALTORS® serve clients with global needs.

Even if you don’t plan to join the Global Advisory Group, you can still take advantage of its resources. Throughout the year, members have access to global networking events, cultural programs, and educational sessions that introduce them to new markets and international business practices.

These events also create valuable connections with REALTORS® who already work extensively with global clients—opening doors to referrals and professional growth. By engaging in global activities, agents not only expand their knowledge but also position themselves to serve a wider range of clients in one of the most diverse cities in the country.

The Takeaway: Global Begins Right Where You Are

In Houston, “global” isn’t an add-on—it’s the reality of doing business in one of the world’s most diverse and internationally connected cities. Whether helping a relocating family, assisting an international investor, or marketing property that attracts global attention, REALTORS® here are already part of a worldwide network.

Global real estate is about more than transactions—it’s about relationships, trust, and understanding different perspectives. When you approach your business with openness and cultural awareness, the opportunities follow.

As Jeannette Peña’s story illustrates, Houston REALTORS® don’t have to look beyond their own backyard to engage in international real estate. The world is already here—right in our neighborhoods, our businesses, and our client base.

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Written by the HAR Global Advisory Subcommittee Houston Association of REALTORS® Global Advisory Group