Measuring the Digital World

Web traffic is used for objective, accurate and reliable insights into consumers’ online behavior and for details into their demographic characteristics, attitudes, lifestyles and offline activities. It is imperative that every website owner review the traffic to their website and make business decisions based on the data as opposed to what merely looks nice. So what can we find by measuring the traffic on

  • What visitors are viewing on
  • What links are clicked on the most
  • What geographical location our visitors come from
  • The time of day the traffic load is heaviest
  • What day of the week  has a large traffic load
  • Who is referring visitors to

Measuring web traffic helps to structure a website layout and to provide content that visitors find helpful and useful

By analyzing web traffic on, we have insight into consumers’ online behavior so that we can provide our visitors, consumers and members with the necessary tools to better serve their real estate needs. Based on this analysis, we can add/remove products or tools from the website, show the most visited content on the website first, and make appropriate strategic business decisions.

For example, we know from measuring our traffic that 80.43% of our visitors are returning visitors compared to 19.57% being new visitors. While most of the visitors on come from within the United States, we also have visitors from Canada, United Kingdom, Mexico, Australia, Germany, India, China and France (in order of total visitors). We can also tell what languages our visitors speak. Most visitors speak English (United States), Spanish, Chinese, English (United Kingdom), French and German.

We have compiled a list of the most popular cities based on the number of visits to the property detail pages on from January 1 to September 1, 2010.

Top 20 Most Viewed Cities on Based on Page Views on

1.    Houston
2.    Katy
3.    Spring
4.    Sugar Land
5.    Cypress
6.    The Woodlands
7.    Humble
8.    Pearland
9.    Richmond
10.    Missouri City
11.    League City
12.    Conroe
13.    Tomball
14.    Montgomery
15.    Magnolia
16.    Kingwood
17.    Friendswood
18.    Galveston
19.    Pasadena
20.    Baytown