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New “Coming Soon” Status – May 1

The Matrix “Coming Soon” status is for use when a listing is under a valid listing agreement but not yet ready for showings or marketing to consumers on HAR.com (repairs, photos, staging, etc.).

• Available in Matrix starting May 1.
• Listings can stay in “Coming Soon” for up to 14 days and can be made active at any time.
• The listing will automatically reclassify to “Withdrawn” status if the listing is not made active within 14 days.
• Showings are not allowed during the “Coming Soon” status; if it’s ready to show it should be in Active status.
• “Coming Soon” listings are not displayed on HAR.com or sent to other portals.
• If you place a “Coming Soon” sign or otherwise market a property listed after May 1,2020 it must be added,
within one business day, to Matrix as either Active or Coming Soon. (NAR MLS Policy 8.0)
• Days on Market (DOM) does not count or accumulate during “Coming Soon” status.
• “Coming Soon” listings are available in Matrix search and emails.
• Photos are not required but can be added to “Coming Soon” listings.
• Adding a “Coming Soon” listing is just like adding a new Active listing in Matrix. Before you can save it as Active you will be required to choose either Active or Coming Soon.
• Rentals and new construction developments with multiple properties are exempt from the policy

MLS Rule Changes per NAR Clear Cooperation Policy

1.01 Clear Cooperation: Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.

NOTE: Exclusive listing information for required property types must be filed and distributed to other MLS Participants for cooperation under the Clear Cooperation Policy. This applies to listings filed under Section 1 and listings exempt from distribution under Section 1.3 of the NAR model MLS rules if it is being publicly marketed, and any other situation where the listing broker is publicly marketing an exclusive listing that is required to be filed with the service and is not currently available to other MLS Participants.

1.3 Exempt Listings: If the seller refuses to permit the listing to be disseminated by the MLS, the participant may then take the listing (office exclusive) and such listing shall be filed with the MLS but not disseminated to other participants. Filing of the listing should be accompanied by an authorization signed by the seller indicating that it does not desire the listing to be submitted to the MLS using HAR Form 300 – Seller Authorization to Exclude Listing from MLS.

If an exempt listing is publicly marketed, as defined in Section 1.01, then the listing must be submitted to the MLS for dissemination to all participants within one (1) business day,

Note 1: Section 1.3 does not apply to Rentals or new construction developments with multiple properties.

Note 2: MLS Participants must distribute exempt listings within (1) one business day once the listing is publicly marketed. See Section 1.01, Clear Cooperation.

40 thoughts on “New “Coming Soon” Status – May 1

  1. The New Coming Soon Status legitimizes the unethical practices of some agents who try to market and sell their listings at the exclusion of other agents. BAD IDEA!!!

    1. Uba, I think you might be misunderstanding how this works. Agents will have access to all “Coming Soon” listings because they have to be in the MLS and distributed within 1 business day. The public cannot see them while they are “Coming Soon” status but ALL agents can.

  2. In Matrix, it appears that the DOM are accumulating on my Coming Soon listing & I can’t change the beginning list date. When I activate will it go back to 0 days? It says above clearly that they won’t count or accumulate while in coming soon status.

  3. This is very fair to all Agents . Just as Debbie Russell stated some of us have been cheated out of “coming soon” listing. Cutting me out of a deal
    Thanks Nathan and your crew

  4. I love Coming Soon will be allowed in HAR. I agree that displaying days on market should be removed from HAR. Agents are terminating the listings and starting it over. The sellers end up getting tons of calls from agents working the expired listings. Buyers are asking what’s wrong with that listing it’s been on the market for a long time.

  5. Can I get clarification on how this impacts new construction listings? At times, builders do not want their homes listed on the MLS while they are “under construction”, but would rather wait until they are completed and show ready or almost completed 30-60 days out? This way they are not adding up the DOM. This could be a 6-12 month time frame. Can we not have a real estate brokerage sign in the yard with flyers during this time until the seller/builder is ready to go live on the MLS when the home is completed? Can we not market off the MLS until they are ready for it to be listed on the MLS and the DOM to start counting?

    1. Good Afternoon Steven,
      If the New Construction home is in a development with multiple properties, then you can submit the HAR300 form and be exempt from entering into the MLS. You would then be able to market the property as needed. As per MLS Rule 1.3:
      If an exempt listing is publicly marketed, as defined in Section 1.01, then the listing must be submitted to the MLS for dissemination to all participants within one (1) business day.

      Note 1: Section 1.3 does not apply to Rentals or new construction developments with multiple properties.

      If you have any questions, please feel free to email me.
      Regards,
      Nathan Goble
      Quality Assurance Manager
      Nathan@har.com

  6. I appreciate that HAR is listening to us and coming up with a solution that might not be perfect but it is a step in the right direction. A good solution, I like it!

  7. I also don’t get the point of coming soon. Place the property for sale or for rent when it be ready

    1. I’m willing to sell my own property thru another agent and in this volatile market, I’d like to start marking it ASAP. I need 7-10 days to move out and get it ready for pictures, sign, etc. I think “Coming Soon” is a great opportunity.

  8. I agree with this comment…I was hoping this would come and I see it being very helpful, however, the statement below is confusing to me. How will anyone see a coming soon listing if it is NOT on HAR?
    • “Coming Soon” listings are not displayed on HAR.com or sent to other portals.
    The point of the Coming Soon is so the buyers looking will know this home will soon be coming on the market.

    1. I believe, this new tool is intended for agent-to-agent, and not for the public. Potential buyers will get to see it when the listing becomes active onto HAR.

  9. If the coming soon listing reaches the withdrawn status (14 days +) , does the listing agent need to do another coming soon entry for the listing? Example, my seller plans to finish painting and make ready efforts and the contractor takes 17 days after executing the agreement. What is expected to avoid any MLS Violations?

  10. I don’t get the point of coming soon. Execute the listing agreement with the date the home will be ready for the market. Enter it on HAR and be ready for showings. Done!

  11. This is all great; however, if a seller decides to exempt their listing in MLS and it’s marketed through the listing’s own office, word will still get out and the sale will consummate . How is this any different??

    1.3 Exempt Listings: If the seller refuses to permit the listing to be disseminated by the MLS, the participant may then take the listing (office exclusive) and such listing shall be filed with the MLS but not disseminated to other participants. Filing of the listing should be accompanied by an authorization signed by the seller indicating that it does not desire the listing to be submitted to the MLS using HAR Form 300 – Seller Authorization to Exclude Listing from MLS.

    Lastly, why is it necessary to even reflect days on market. It’s more of a show stopper than beneficial. To me we are doing our sellers a disservice. If we are wanting to see the CDOM after a sale, that is when it should reflect the time on market. A house gets stigmatized and while it’s an amazing house, people pass it up because in their opinion it has sat too long on the market.

  12. I think both are great rules. Now if we can get a way to stop agents from terminating a listing under contract just before closing because their clients do not want the sales price to be shown in the MLS would be another step in the right direction. I think this can be done, but it will take some on going work on HAR’s part. Just having a rule has not stopped it.

  13. That is fantastic! A great tool! It may be stated and I have overlooked, so forgive me if so. This is my question. If a listing agreement is signed and the listing agent purports that the seller does not want it on MLS or purports that it is “coming soon” but is not on MLS as such, but the seller then posts the listing on social media such as Facebook and the seller’s agent shows the home to the prospective buyer along with buyer’s agent – does that void the MLS/NAR qualification of the listing not having to be active on MLS? Thanks for the clarification!

  14. I was hoping this would come and I see it being very helpful, however, the statement below is confusing to me. How will anyone see a coming soon listing if it is NOT on HAR?

    • “Coming Soon” listings are not displayed on HAR.com or sent to other portals.

    1. Good Evening Kimbra,
      The listings will be visible inside Matrix for MLS Subscribers. If you have any questions, please let me know.

      Regards,
      Nathan Goble
      MLS Project Manager

  15. Please clarify:
    ” If you place a “Coming Soon” sign or otherwise market a listed property it must be added, within one business day, to Matrix as either Active or Coming Soon. (NAR MLS Policy 8.0)”
    Does that mean we can put a sign in the yard as long as we enter the property in Matrix within 1 day and it must be entered as Active or Coming Soon with the understanding Coming Soon must be active within 14 days otherwise it becomes withdrawn?

    1. Good Evening Richard,
      You have it correct. If you have any questions, please let me know.

      Regards,
      Nathan Goble
      MLS Project Manager

  16. This is a disaster waiting to happen! Agents/Brokerages who use “Coming Soon” as a way to exclusively show the property so they can get buyers will continue to do that. “Showings are not allowed during the “Coming Soon” status;…” is a joke and impossible to police. The rule was simply to be if there is a “Coming Soon” sign in the yard for more than one day it is a violation of the policy. HAR has now given these brokerages and agents an “out” so they can continue to abuse and deceive their sellers.

  17. I know there was a zoom meeting where the Coming Soon was discussed. I had to take an important phone call and missed it. Was this recorded, and if so, where can I find it to watch?

  18. Fantastic. The COMING SOON status is much more effective than putting up a yard sign with the same status. Also, for agents who insist upon pocket listings, this may encourage them to add their listings to the MLS sooner. Looking forward to this.

    1. I am thrilled that HAR has come up with a fair work around to the new NAR policy. It is unfortunate that many agents cheated with the “coming soon” concept. The market was so HOT; I wanted to get that listing signed ASAP. If you did not get that listing signed immediately there was a good chance a neighbor or co-worker or someone would buy it during the 2 or 3-week period when the listing prospect was making the property “market ready”. When an agent has worked a lead for 6 months – maybe a few years AND also made multiple trips to the property stepping the seller through the “market ready” process – the last thing we needed was to have a neighbor or co-worker swoop in to purchase – cutting us right out of the deal. Unfortunately, MORE of us were cut out of the deal by the agents who cheated using the coming soon concept as a “pocket listing”. I had SEVERAL incidents – I will always remember WHO those agents were. Told me day after day and sometimes week after week that I could not show; only for it to pop up as OP – their story was always the same. An agent brought them an offer sight unseen – and that’s what the seller wanted to do.

    2. Very well thought out and fair to all…agents & the public. I’ve lost several sales due to the “coming soon” being misused by agents to further their own pocketbooks!

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