Millennials are Digital Natives.
This means they are likely to go online first to look for a home and a Realtor®. Therefore, you should make sure your online presence stands out. It also means a millennial will be more likely to contact an agent about a specific home(s). They will likely want to see that house before being shown other listings. They especially like video and virtual tours, and surveys show 41% of millennial buyers consider this very important.
“I am relying more on social media this year than I ever have before. Millennials don’t read newspapers, they are online or on their phones. Incorporating Instagram and Facebook into my marketing strategy has been our focus lately. My team is creating content that attracts millennials, and then also using our social media to highlight my listings. Ironically, we’ve noticed that the average age of our followers on Instagram is 30 years old, so this is definitely where they are at.”
– Jane Hadley, North Dakota Realtor®
Millennials are Advice Seekers. Just like their search habits, they are more likely to seek advice online. They are influenced by the online ratings of agents and comments posted by previous clients. This is the millennial version of word-of-mouth, so an agent should encourage a satisfied client to post their positive comments online.
“We post video testimonials and reviews, since millennials seek social validation, we try to capture video testimonials and reviews of our clients’ experiences to solidify our culture in social media.”
– Alen Kadimyan, President & CEO IEI Realty.
Millennials are Influenced by Staging. 39% say it is important compared to only 13% of baby boomers.
“Millennials have spent a significant portion of their house hunting and pre-house hunting life watching home remodeling shows. They love and expect properties that look like the “after” homes and will pay top dollar for them. Because their lives are very busy with establishing their careers and don’t currently revolve around a home (they are typically in apartments with leftover Ikea furniture from their college days), to them, painting is a huge undertaking. It’s rare to find a millennial that wants to deal with a remodel.”
– Michele Morrison, Silicon Valley Realtor®
Be Available 24/7. Millennials are impatient and expect an immediate response from their Realtor®.
“ I text with clients at 11 p.m. and also at 6 a.m. – whenever works for them, make sure to let them know that you are available anytime they need. The days of, “I am leaving the office at 5:00 p.m. so I’ll get back to you tomorrow” are long gone, but millennials never even knew that type of business existed!
– Jared Wilk, Realtor® at Benoit Mizner Simon & Co. Real Estate
Source: Emile L'Eplattenier is a real estate sales marketing analyst at Fit Small Business and a licensed New York Real Estate Agent. Article
originally published on The Closec.com, April 13, 2018. Reprinted with permission. All Rights Reserved.