HARConnect

Open Houses This Weekend

Amazing tool to engage consumers & generate leads

We are excited to share that HAR has now added a new feature for Platinum Members: Custom branded content for “Open Houses This Weekend.”

The feature provides a quick way for consumers to see open houses in a local market for the coming weekend. This tool also allows agents to use their brand to promote local open houses thereby generating new leads.

What makes this special is:

  • “Open Houses this Weekend” is sharable to your Facebook page, or other service.
  • Shared links have a new format that generates agent branding for each shared link.
  • Agents can post every Thursday or Friday each week and expect that you’ll have fresh content since open houses change all the time.

How it works:

  • Log in to your HAR account and visit the open house finder at: https://www.har.com/openhouse and click the button for “View Open Houses this Weekend.”
  • Select a city from the grid. (Cities with open houses will be visible).
  • Share the resulting page using the share options on the page.

The sharing preview (provided to sites that support it) includes an attractive and brand-customized “Open House This Weekend” image along with your agent picture. Those clicking through on your share are brought to a similarly branded version of Open House This Weekend with links that retain your branding.

We hope this feature helps add value to your marketing efforts.

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Taqi Rizvi

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