“Reverse Prospecting” Feature Added to Matrix

A new feature has been added to Matrix that helps listing agents identify and communicate with other agents who have clients with search criteria that match their listing.  It’s called “Reverse Prospecting” and can be thought of as the opposite of buyers searching for listings.  Instead, it’s listings searching for matching buyers.

Reverse Prospecting is completely anonymous regarding your buyer’s information and listing agents are never provided your customer names or contact information.  The listing agent is only made aware of the agent’s identity, not their client.

Agents working with Potential Buyer(s):

Saved searches in Matrix are by default available for Reverse Prospecting and each contact is provided a unique Ref #.  If a listing agent contacts you, they will provide the contact Ref # for you to determine which Contact has a saved search matching their listing.  If you do not wish to receive inquiries from matching listings you may opt-out by unchecking the “Available for Reverse Prospect” checkbox in the Contact settings (My Matrix>Contacts).

Listing Agents:

To perform a Reverse Prospecting search, go to the “My Listings” screen (under the My Matrix tab), select the listing you want to Reverse Prospect and click the “Reverse Prospect” button at the bottom. The display will show you a list of agents with saved search criteria that match your listing. If you contact an agent, be sure to give them the numerical code (Ref #) from the display so they can easily find the matching search/customer.

NOTE: Reverse Prospecting is completely anonymous regarding your buyer’s information and listing agents are never provided your customer names or contact information.

Shawn Dauphine


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  • This is a great idea, but now years after this option became available it is still pretty useless without the ability to mass email all of the agent hits and keep track of which agents have already been emailed. The fact that the individual agents’ ref # does NOT appear when the email option is selected for an individual agent is perplexing and makes using this feature even more time-consuming.

  • I have 2 questions. What does the heart or light bulb symbol stand for on the reverse search. Also, is there anyway to send out a mass email to all agents at one time to promote your listing or an open house. If there is such a feature can you make sure it does not send to duplicate emails since some agents may have multiple prospects in their system??

  • To send automated emails, or subscription based emails, you need an opt-out or unsubscribe feature at the bottom of the emails. This is not present on the reverse prospecting emails. This probably should be added to be compliant and legal. Sounds like a liability.

    • Emails are sent only to HAR members so I doubt the public Do Not Call list would apply. Agents who don’t wish to receive notices can opt out on their end. For myself, it’s valuable to be notified of new listings that match my buyers’ criteria. Thank You HAR!

  • This is an amazing feature. I have been contacting the agents whose clients are looking at my properties to alert them. How grateful I will be if agents alert me that my client is interested in one of their properties!

  • You need to include terminated listings in the drop down list. That would be helpful if an agent has more than 1 listing in an area.

  • This is a super feature. I too agree with the multitude of agents that would prefer more of an auto email feature that would include the reference number. Aside from the time it takes to find the Ref#, it’s a great add to Matrix.

  • What do the numbers under the “COUNT” column refer too and does the light bulb mean they love it versus like it?
    Is there a way to email all the agents without do each one individually?

  • What does “count” mean? There are some count numbers below 10, and some agents that have count numbers in the thousands…. Thanks!

  • Someone already asked but i’ll still request so it gets a popular vote – we need a way to bulk email those agents please. It appears that this feature has been in Matrix for a while now but HAR is now getting the feature so i’m wondering what other cool features we miss. Please continue adding features like this that improves our productivity. The request to bulk email than mailing each one should not be that difficult to enable I hope as it’s pretty time consuming if you have a lot of agents on the list for a single listing. Just took me about 1 hr to mail the list. Thanks again and keep adding the useful features.

  • I do not want to receive emails about those listings from the listing agents. If they are presented properly and have all the information there my clients and I will find it. How can I opt out of receiving the emails from the listing agents? I have already marked two agents as spam because of their obnoxious emails.

  • If the Listing Agents would see the BENEFIT of this and quit using third-party mass emails (which typically end up in my spam folder)
    * Listing Agents could save money by not paying for the third parties to solicit their listing
    * Listing Agents could save time on trying to target the agents they choose to send listings to which fills up our emails on a daily basis
    * Would allow consumers to see the property in a second and separate manner they choose. – CONSUMERS RULE – not the agents
    * Sellers would be pleased with this effort on exposing their property for sale
    However, I do see a need to opt in or not… #justsayin #MartiP

  • I absolutely love this feature, the only thing that I’d add to it to make it more user friendly is to have an email all button, or allow us to export the list as a CSV file so that we can keep in contact with these buyer’s agents in the event anything changes with out listings.

    • Great idea! An email function would be an added feature and a huge time saver. I just sold two listings but am anxious to try this prospecting feature on my next one.

  • There needs to be a switch to turn this obnoxious feature off. I get too much spam from other agents as it is. I will report all emails from this feature as SPAM. If my clients want to see a listing, they will. I don’t need to be bothered by listing agents about all the houses in my clients searches. If all listing agents start using this, I’m going to get hundreds of unwanted SPAM every day.

    • I called HAR and you have to go into each client/prospect and “edit contact” then uncheck the “Enable Reverse prospecting” box that is checked by default. I couldnt agree more, I dont need any more spam!

    • Exactly! One would think that if these agents have searches set up that they would have already seen the listing come through correct? I guess it’s another level of checking, but one has to assume none of these agents are seeing these listings to begin with. I may try it a few times, but seems like a waste of time and effort. I don’t see the value.

  • hello, I think it’s a great tool. I have a question, how do i keep track of the contacts or messages I have sent to realtors? or is this something that I should do manually; I just don’t want to be messaging the same people over and over.


  • I’ve already gotten some! Agents are on the ball! It also allows you to reply to the agent if you want to update the status of the search.

    • Good Morning MM,
      We have adjusted the display to now show their preferred contact number. In some cases, this may still be the office phone number. Thank you for taking the time to provide feedback.

  • NICE! : ) I like this tool. I would love love it, if there was a way to select multiple agents to send to at one time and have some kind of flag notification that says you’ve already sent tot hat agent.

  • I’ve set my client’s search preferences and they already see the properties in the areas they want. If they don’t see what they want, we adjust the search parameters accordingly. I already receive 50 to 100 emails per day. 90% of those emails are ads, E-flyers etc. There needs to be a universal option to disable the reverse prospecting feature for all of your clients in addition to the individual setting for each client. Admittedly there are some that it would be beneficial to receive reverse prospecting. Give me the option to Opt-In for my individual clients. when I set them up as a contact with auto-emails. Having to go in and opt-out for each of the clients of my searchs is time and labor intensive and frankly frustrating.

  • I’m so happy to see that this feature has been activated. I checked with HAR a while back and was told it was not being made available at that time to Houston agents. So happy that was changed! Thank you….Thank you 🙂

  • This is awesome!! I am sending emails tonight!

    A couple of things to consider:
    A Select All Button to email all the agents at once but with merged fields to reference their particular client
    or Merge Client reference numbers into the subject line
    Being Able to sort by the envelope so you know if you have already emailed that agent.

    Other than that, I look forward to using it!

  • Awesome feature. I just sent out 20 emails using this!! I wish it would put the reference number in the email for you instead of having to go back and get it though. Thank you!!

    • Hi Susan, I’d be interested in knowing in more detail how you have uses this tool (ie, how you determine to reach out to the buyer agent, verbiage of messages you use, results you have had, keeping track of who you’ve contacted so not being bothersome to buyer agents, etc). Kind regards and thanks in advance.

  • Sounds great for both listing agents and buyer’s agents. Another way to try to match listings with buyers and a great tool for both sides. Buyer’s agents should never want to opt out of this.

  • I have used this feature in another state for years so I’m glad HAR finally added it! But wouldn’t it make things easier to have a “Select All” feature to email all agents at once then to contact individually?

  • Lets get the basic Matrix correct before venturing into new territory. Other agents please post your problems with the basic search so we can get it cleaned up and working fast and furious. Instead of us be furious because we have to google our own listings so we can find the mls number. LOL> I have over 80 rentals I manage. I like to refer back to my old ones for information. Like we used to be able to do on our own site. Well try that now. NO way. So I am forced to google my own listings to find the actual listing. Same way with trying to search for local listings, no longer a simple task. I have to google and look to Zillow for the listings in that area. Please let HAR know what a mess the matrix is, so we can do a simple search without having to be a tech guru. I have been doing real estate for over 43 years and can take a computer down and put it together. Help other agents get their systems back on line. But I can not do a simple search on Matrix.

    • A simple search on Matrix is so easy. Since you know the address you want to find – enter it in the Speed Bar in the center just below “Searches: without having to enter any other data. How much simpler do you want?

    • Hi Judy… for a very quick & easy search you can use the Speed Bar just below the Search Option. Put in the address of the property and it will bring it up…

  • Has the functionality already been rolled out to all HAR memebers and Matrix users? I don’t see the the ‘Reverse Propsecting’ button at the bottom of my ‘My Listings’ view.




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