What to Expect at HAR Engage: Magnolia Room Madness


HAR Engage |The BIG e is Houston’s premiere real estate and technology conference brought to you by the Houston Association of REALTORS®. Whether you’re an industry leader or striving to become one, HAR Engage | The BIG e is for everyone who wants to know where the real estate industry is going and how to take on the challenges and changes coming to our industry.

In our 6th year, we’ve decided to change the direction of our rooms, giving more of a specific intent or purpose for each. This year, the Magnolia Room takes on the madness of social media and technology, creating a space where everyone puts on their geek hat.

Find your “Social Power” with The Rook and Amber Esparza, the dream team from Addictive Leadership. There is HUGE power in the internet and social media marketing, so how can you take advantage of some of the most effective internet marketing tactics? This dynamic duo will destroy the myths of social media marketing and show daily applications to use social media to get ongoing leads. The Rook and Amber will leave you feeling energized, motivated and ready to engage!

Want to stay ahead of future technology trends? Crystal Washington is back and ready to move ahead of trends in “One Tech Action.” She is hired by Fortune 500 companies as well as top industry associations because she knows how to use technology for measureable results! Crystal takes you into the future by identifying impending tech trends, giving you adoptable personal action items to move ahead of these trends, and how you can be proactive in presenting technology solutions to your clients and  in your company.

Build your business with Bubba Mills, CEO of Corcoran Coaching and Consulting. Bubba and his team specialize in teams, independents, and franchises, coaching 94 out of the top 250 teams on the Wall Street Journal REAL Trends Report. He’s taking you “Back to the Present,” focusing on your present branding, marketing, prospecting, and team, and how to become the top producer you strive to be.

Understanding the dynamics of Millennial REALTORS® isn’t always easy. Katie Maxwell, Managing Broker of Intero Real Estate Services here in the greater Houston area, has it down to a science. She, along with her team, have built a brokerage described as a “Swanky, techie, innovative, boutique real estate company where the experience sells you before the agents do.” By understanding the importance of hyper local content, social connectivity and agent collaboration, Katie is letting you in on her secret to success with Millennial REALTORS®. Don’t lose the war on talent and retention, see what happens when your office culture is redefined!

Why pay to travel to another city to learn from top executives and innovators when HAR brings them right to your doorstep? If you want to be part of the drive to change and develop Houston real estate, then you have to be at HAR Engage |The BIG e on October 13! Register today at thebige.har.com!

Lori Carper

Director of HAR Meetings & Events and HAR International

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