NAR’s Certified International Property Specialists (CIPS) designation is a great resource if you are looking to expand your global reach. After you complete the CIPS coursework and apply for the designation, you become part of the CIPS referral network, comprised of over 2,800 agents from 50 different countries. Designees are profiled in the CIPS directory where consumers and other agents can search to find experienced international practitioners. Additionally, CIPS designees are invited to join a private Facebook group where agents network and exchange referrals. These can be extraordinary tools to help you grow your business, both inbound and outbound.
The CIPS referral networks will serve you well if you are willing to do the legwork. For example, in the Houston market, where many residents own vacation homes elsewhere, use the CIPS directory and Facebook group to network with designees based in places such as Belize or Mexico. Introduce yourself, build a rapport, and partner with designees there to co-market their listings to your clients. As a CIPS designee, you can take advantage of the CIPS Referral Contract Form ensuring transparency in the transaction so you know that all parties are on the same page. Also, don’t forget to market your global expertise to your U.S. based clients. Let them know that now is the time to explore opportunities abroad, and you have the international network to assist them.
Register online HERE.