This course provides students with the opportunity to use marketing to create a competitive advantage for their land business. The course will cover defining business goals, identifying opportunities, creating a brand and developing a marketing plan. They will also analyze tactics such as advertising, direct marketing, social media marketing, websites, search engine marketing and word-of-mouth marketing. Additionally, the course will discuss key fundamentals when dealing with buyers and sellers.
Date: March 9 – 10
Time: 8:30 a.m. – 5 p.m.
Location: HAR Central
Investment: $200 no MCE / $207.50 with MCE
*Register by contacting TAR 1-800-873-9155 or by email (firstname.lastname@example.org)