Communications MLS News to Know

What to Do When Your Listing Goes Viral

In real estate, marketing is everything. Having a listing go viral can seem like a gift. That is, unless the exposure draws criticism, and lots of it. Such was the case for HAR member Diana Power. Diana, with RE/MAX Fine Properties, did what she always does as a listing agent. She posted all the specs and descriptions of the 7,406-foot Richmond home on HAR.com and added a slew of photos.
Features Technology

Larger Profile Picture

HAR.com is helping you put your best face forward with the ability to upload a larger profile photo than ever before. We can now support profile photos that are 15 times bigger than before, up to 400 pixels in width. The display of your larger and more high resolution photo will improve your online presence across all of your listings. Where is my photo displayed? Your updated photo will be
Communications Features

HAR.com Goes Statewide

The Houston Association of REALTORS® (HAR) Board of Directors has taken the wraps off a redesigned beta-version of its HAR.com website, now branded as “Homes And REALTORS®.” The new site will allow the publication of property listings by brokerages across the state of Texas. HAR is partnering with ListHub, the leading distributor of property listings and provider of performance metrics in real estate, operated by Move, Inc., to provide this
Communications Features

Houston Association of REALTORS®’ Acclaimed HAR.com Website Achieves a Major Milestone

Sixteen years after its launch as an online resource for consumers looking to buy a home, the Houston Association of REALTORS®’ (HAR) award-winning HAR.com website has facilitated one million home sales throughout the Greater Houston area as well as internationally. The major real estate milestone was officially achieved in March. Those one million home sales accounted for $190 billion in total dollar volume. HAR.com has also served to generate 4.7
Communications Features

Thousands of Consumers Help Shape the Future of Houston Real Estate

The HAR.com Consumer Research Panel is helping to “revolutionize the real estate industry in Houston” Only two years after inviting Houston area consumers to share their experiences and opinions regarding the real estate industry, the Houston Association of REALTORS® (HAR) now has more than 6,500 home buyers, sellers, owners and renters serving on its HAR.com Consumer Research Panel. “In 2011, we decided to create the HAR.com Consumer Research Panel  to