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Sixteen years after its launch as an online resource for consumers looking to buy a home, the Houston Association of REALTORS®’ (HAR) award-winning HAR.com website has facilitated one million home sales throughout the Greater Houston area as well as internationally. The major real estate milestone was officially achieved in March.
Those one million home sales accounted for $190 billion in total...
The HAR.com Consumer Research Panel is helping to “revolutionize the real estate industry in Houston”
Only two years after inviting Houston area consumers to share their experiences and opinions regarding the real estate industry, the Houston Association of REALTORS® (HAR) now has more than 6,500 home buyers, sellers, owners and renters serving on its HAR.com Consumer Research Panel.
“In 2011,...
HAR is excited to announce a new feature on our Show My Listings App for Facebook. In addition to promoting your own listings on your Facebook Business Page, you can now provide an all-MLS listings search for your clients on your Facebook page. This gives your clients access to all the Houston listings on the market. All leads generated through this IDX solution are sent to your e-mail address on...
Because HAR now obtains a data feed from Centralized Showing Service (CSS), we can display showing/listing appointments scheduled through CSS in the Members Only site. Members can log in to the Members Only site, click on ‘Leads/Appointments’ from the menu and access all appointments scheduled through HAR’s Appointment Manager and those scheduled through CSS. Appointments for the current and...
The Social Media Plug-in for MLS has been enhanced to include system-generated posts on Facebook and LinkedIn. With this tool, HAR generates a post on each social media site whenever a member adds a new listing, makes a price reduction, holds an open house or sells a listing in the MLS. HAR’s Social Media Plug-in for MLS not only saves our members time, but it also drives consumers back to their...
Show My Listings App for Facebook
HAR launched the Show My Listings App for Facebook last month. We have received a lot of positive feedback from our members regarding the app. Members have created 465 pages that have attracted more than 2,300 users (as of August 11, 2011). To learn more about this app, please visit: http://www.facebook.com/apps/application.php?id=174758092525
Update on the HAR.com...
After several weeks of campaigning, the final results are in. Among a field of 25 candidates, eight members have been newly elected to the 2012 Board of Directors. We understand how much of a time commitment every candidate gave to campaigning for the Board and want each candidate to know how much their passion is appreciated. It is only with the leadership and input from members that HAR will...
Members and consumers have been waiting anxiously for the release of the HAR.com Android app. We are happy to announce that we are currently running a beta program consisting of members and consumers to help us test the app before its release. The HAR.com Android App Beta program will run from July 12 through August 12.
During this time, we will continue with the development of the app based on...
Facebook now allows users to create dedicated “pages” for businesses, products, brands, etc. With more than 20 million people connecting with Facebook fan pages every day, it is a must have for businesses to promote their brand and connect with their audience. With our Show My Listings App, members can easily create a great-looking, lead-generating, automated Facebook Business Page to display...
Based on feedback we have received from many of our members, HAR has created a feature within the Members Only Site for members to opt out of displaying their ‘Pending’ listings on HAR.com. In May, listings in pending status were made available on HAR.com.
Members that do not wish to display their pending listings to the public can login to the HAR Members Only Site to manage their ‘Pending’...