Communications

How to Pick a Builder Right For You

Building a custom home can and should be an enjoyable process. Picking a builder who is right for you is as essential as picking the architect to design your home. So where do you start? REALTORS® offer much experience in guiding you to lot locations and product under construction and listed for sale. Often REALTORS® working or “farming” in your area of interest will have knowledge of builders to give
Communications

Facebook: What to Know to Benefit Your Real Estate Practice

What was the most visited website of 2010? Facebook, according to a recent release from Experian Hitwise. Facebook exceeded Google not only as the top visited website, but also as the most searched item of the year. Here are additional statistics as reported by Facebook: There are more than 500 million active users 50% of those active users log in every day The average user has 130 friends People spend
Communications

Zillow Launches Agent Ratings

Zillow.com has launched a ratings tool that allows consumers to evaluate agents they’ve worked with in the past – but only if the agent and client have both activated profiles on the site. Although Zillow is touting its agent ratings system as “an incredibly useful tool for consumers,” it’s also been carefully designed not to provoke agents. Zillow says it will vet each review before it’s published, and that it
Communications

Green Air is Clean Air

Often relegated to the shadows of Energy Efficiency, (the best known characteristic of a green building), Indoor Air Quality is slowing coming into its own as a leading feature of green-built homes. My experience shows that when asked what green building means to them, health concerns about allergies and indoor pollutants, second only to energy efficiency, are the leading concerns our clients have when defining green building features most important
Communications

Celebrating the Great Real Estate Professionals

In Groundswell, her 2008 best selling book about social media, Charlene Li taught us that being a critic was one of the favorite activities connected with our contemporary society. She pointed out that at any given time, only about 18 percent of individuals interacting through social media channels were engaged in creative and innovative thought while a whopping 25 percent were focused on being critical. So it has come to