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HAR Launches Online Consumer Research Panel

In another REALTOR® association first, HAR has created an Online Consumer Research Panel of HAR.com subscribers. The goal of the panel is to continually survey Houston area real estate consumers and gather information that will be used to improve the services offered by HAR and help inform HAR members about better ways to serve their clients.

Working in partnership with the WAV Group, the first survey was on the topic of Lifestyle search preferences. With more than 1,900 consumer responses, the majority of consumers polled are very interested in the idea of lifestyle search as an effective method for identifying a neighborhood or location that works for their lifestyle needs. The most popular search factors included schools/school ratings, walkability and distance from work/school. You may review the complete results of the survey by clicking here.

Future polling topics include consumer interest in market statistics, HAR.com and third party search preferences, Transaction Management and Mobile Search.

Download the HAR Lifestyle Survey

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